The To-o Nippo Press

Walking with the local community
The To-o Nippo Press
appearance



"To-o Nippo"-a familiar name for more than one hundred and twenty years.
The first newspaper in Aomori Prefecture was the"Hokuto Shinbun",issued in March 1877.It was discontinued after its 100th edition and was replaced by the"Aomori Shinbun" in March 1879.It was a group of people headed by Kuro Kikuchi,the founder of the To-o Gijyuku School,who secured the cooperation of influential figures throughout Aomori Prefecture in order to launch the To-o Nippo on December 6,1888.This was the first newspaper to cover the whole prefecture.At the outset,it served as a political organ promoting liberal democracy and anti-government views.However,from the Taisho Period onward it adopted an independent standpoint which it has steadfastly maintained ever since.Under the 1941 national policy of "one prefecture,one newspaper",five newspapers in Aomori Prefecture merged under the combined"To-o Nippo" masthead.The To-o Nippo name has remained unchanged for more than one hundred and twenty years-a claim which can be matched by few other newspapers in Japan.

A statistical look at the To-o Nippo.
・Number of copies printed per minute-1,100.
The To-o Nippo is printed by an offset printing system using water-repellant, oil-based ink.The rotary press rotates at 36 km/hr and can run off 1,100 copies in one minute.
・Amount of paper used per day-557 kilometers.
Rolled paper used to print the newspaper measures 19.11 km in length by 1.63 m in width and weighs 1,330kg.One roll can produce 17,500 copies of a 16-page newspaper.Every day the To-o Nippo uses 29 rolls to print its morning and evening editions-equivalent in length to the distance between Aomori Station and Shirakawa Station in Fukushima Prefecture.

・Number of employees-300.
To-o Nippo comprises a General Affairs Department,a Readers Department,a Readers Event Department an Editorial Writer's Office,an Editorial Department,a System Department,an Advertising Department,a Printing Department.There are 15 branch offices throughout the prefecture and beyond.About 300 employees work day and night shifts.Of these,about 80 are reporters.

・245,000 copies of the 'full set'(morning and evening editions).
With the longest history and the largest circulation,To-o Nippo is the leading newspaper in Aomori Prefecture.Circulation increased from 110, 000copies in 1950 to more than 230,000 copies in 1978 and currently stands at about 245,000 copies of both the morning and evening edition.Accounting for 56% of the total newspaper volume circulated in Aomori Prefecture,To-o Nippo maintains a strong lead over other papers.

Taking advantage of the latest technology.
Local readers are demanding information on an ever-increasing range of subjects.To-o Nippo makes use of the latest advances in technology in order to achieve its mission of providing up-to-the-minute and accurate news. Newspaper production is handled by the newest computer technology which connects a forming system, an image processing system, an advertising system, an output system, and a database system.

Advertising enhances the local lifestyle
In addition to its local and national news coverage,To-o Nippo carries plentiful advertising.This advertising has a direct bearing on To-o Nippo's readers'lifestyles and pocketbooks and is just as much a part of the newspaper as the news content.For this reason,and so as not to betray its readers' trust,To-o Nippo carefully checks all advertising before printing it in the newspaper.To-o Nippo's latest rotary offset printing system produces a superior quality color advertisement section,making the paper much more enjoyable to read.

Events which are meaningful for the citizens of Aomori
Utilizing its status as a news organization,the To-o Nippo Press sponsors a wide range of local events as yet another means of interface with its readers.These events include the "To-o Information Conference","To-o Children's Art Exhibition" and the "Miss Nebuta Contest",as well as go and shogi (Japanese chess) tournaments and various art and craft exhibitions.Such events cover the whole spectrum of social interests,ranging from sports to culture to education , and have attracted widespread interest both within Aomori Prefecture and further afield.
The To-o Nippo arranges a wide range of travel packages which can be enjoyed by all its readers. Travel information and bookings-both domestic and international-can be arranged with the To-o Nippo Tourist Section,located on the 8st floor of the Nakasan Department Store,or by phone at 017-773-7777.
The To-o Nippo Press also issues a large number of publications."The To-o Yearbook",in particular,has been an indispensable source of information for people in the area since it first appeared in 1928.In addition,To-o Nippo consistently puts out a range of high quality publications,such as original works by local authors as well as compilations of popular features from the newspaper.
To-o Nippo publications can be obtained from the To-o Nippo Publishing Section or from bookstores throughout the prefecture.

Information and lifestyle network
Prefecture wide,75 distribution agents employ about 5,000 people to deliver up-to-the-minute and locally relevant news every morning and evening. Subscriptions may be arranged direct with the To-o Nippo Readers Department,or with the nearest distribution office or regional branch of the newspaper.
・To arrange insert advertising,call the To-o Nippo Insert Service at 017-739-9940.

Information essential to everyday life in the local community
To-o Nippo is dependable;you can pick up a copy anywhere,at any time;it provides all the information you need at a glance.With these and a host more features,the To-o Nippo is a valuable part of day-to-day life in the Aomori area.
・To arrange advertisement,call the To-o Nippo Advertising Department or To-o Ad System at 017-776-3771.

Branch offices of the To-o Nippo Press
■ Main Branch:3-1-89 Dainitonya-machi,Aomori City,030-0180
Tel:017-739-1500
■ Hirosaki Branch:3-4Kamishirogane-cho,Hirosaki City,036-8207
Tel:0172-34-5151
■ Hachinohe Branch:5-2-5 Kitahakusandai,Hachinohe City,039-1114
Tel:0178-70-2222
■ Goshogawara Branch:50-4 Hon-cho,Goshogawara City,037-0071
Tel:0173-35-3543
■ Tsugaru Branch:27 Uraku-machi,Kizukuri,Tsugaru City,038-3135
Tel:0173-43-3130
■ Kuroishi Branch:8 Kodaiku-machi,Kuroishi City,036-0352
Tel:0172-52-2351
■ Ajigasawa Branch:78 Hon-cho,Ajigasawa-machi,Nishi-gun,Aomori,038-2753
Tel:0173-72-2058
■ Towada Branch:7-2 Nishiniban-cho,Towada City,034-0082
Tel:0176-23-2324
■ Mutsu Branch:2-7-17 Kogawa-machi,Mutsu City,035-0071
Tel:0175-22-1296
■ Misawa Branch:1-3-24 Saiwai-cho,Misawa City,033-0011
Tel:0176-53-3031
■ Noheji Branch:369 Noheji,Noheji-machi,Kamikita-gun,Aomori,039-3131
Tel:0175-64-2156
■ Sannohe Branch:4 Zaifukoji-machi,Sannohe-machi,Sannohe-gun,Aomori,039-0132
Tel:0179-22-1128
■ Gonohe Branch:6-20Kumanosawakashira,Gonohe-machi,Sannohe-gun,Aomori,039-1515
Tel:0178-62-5300
■ Tokyo Branch:3F,Asuku Ginza Bldg.,7-10-6 Ginza,Chuo Ward,Tokyo,104-0061
Tel:03-3573-0701
■ Osaka Branch:14F 1-1,Osaka Ekimae Daini Bldg.,1-2-2-1400 Umeda,Kita Ward,Osaka City,530-0001
Tel:06-6343-2366
■ Sendai Branch:6F,Yamaguchi Bldg.,1-1-31 Ichiban-cho,Aoba Ward,Sendai City,980-0811
Tel:022-222-7718